CRAFTING A GREENER FUTURE
WHERE ETHICAL MEETS TIMELESS DESIGN
A GROWING ENVIRONMENTAL CRISIS
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Mass Production
The fast fashion industry produces over 23 billion pairs of shoes annually. This staggering number reflects the rapid turnover of trends, with brands churning out inexpensive footwear designed for short-term use. Unfortunately, this contributes significantly to environmental waste, with millions of these shoes ending up in landfills annually.
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Disposable Nature
Approximately 300 million pairs of shoes are thrown away each year. These shoes are often discarded after minimal use, driven by the low-cost and disposable nature of fast fashion footwear. The footwear industry's waste problem highlights the need for more sustainable practices and recycling initiatives.
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Microplastic Pollution
Many shoes are made from synthetic materials like polyurethane and PVC. These materials break down into microplastics, contributing to the estimated 1.5 million tons of microplastics released into the ocean annually. Synthetic materials can take up to 1,000 years to decompose, contributing significantly to landfill waste.
BUY BETTER, BUY LESS
At Fiorentini + Baker, we are deeply committed to environmental sustainability and ethical craftsmanship, setting us apart in the fashion industry. Since Deborah Baker founded our brand in 2001, we have consistently prioritised quality over quantity, crafting timeless, durable footwear that supports a sustainable lifestyle.
TIMELESS DESIGN PHILOSOPHY
We design shoes to stand the test of time. Our commitment to timeless design means our footwear remains stylish and functional for years, reducing the frequency of replacements and significantly cutting down on waste.
We use premium materials and traditional craftsmanship to ensure that every pair of Fiorentini + Baker shoes is built to last. This focus on durability helps combat the disposable nature of fast fashion, fostering a more sustainable approach to footwear.
ETHICAL SOURCING AND PRODUCTION
Our shoes are handcrafted in small factories in Italy, supporting local artisans and ensuring meticulous attention to detail. By upholding traditional manufacturing techniques, we maintain high ethical standards in our production process.
We carefully select high-quality, ethically sourced materials. Our natural leathers are tanned using environmentally friendly processes, minimising the chemical impact typically associated with leather production.
We produce footwear in limited quantities, avoiding the wasteful practices of mass production. This small-scale approach allows us to focus on quality, ensuring each shoe meets our rigorous standards while minimising environmental waste.
REPAIR AND MAINTENANCE
We offer guidance on how to care for and repair Fiorentini + Baker shoes, helping to extend their lifespan and reduce the need for replacements. This commitment to long-lasting footwear supports a more sustainable and responsible consumption model.
At Fiorentini + Baker, our unwavering commitment to sustainability and ethical practices is at the core of everything we do. From our timeless, durable designs to our responsible sourcing and low-impact manufacturing, we offer a powerful alternative to fast fashion.
STYLE MEETS RESPONSABILITY
Our commitment to sustainability extends beyond our products. Fiorentini + Baker has proudly partnered with Trees for Cities, a pioneering organisation dedicated to transforming urban spaces through tree planting and natural diversification. Our shared mission is to enhance urban biodiversity and create greener cities.