STEPPING INTO A GREENER FUTURE WITH FIORENTINI + BAKER
At Fiorentini + Baker, our dedication to the environment and the protection of our planet is woven into the very fabric of our brand. As creators of high-quality, artisanal leather footwear and accessories, we understand the profound impact the fashion industry has on the environment. The startling reality is that 23 billion pairs of shoes are discarded into landfills each year. Many of these shoes contain materials that take thousands of years to decompose, causing significant harm to our planet.
Fiorentini + Baker is committed to creating sustainable footwear. Our eco-friendly shoes are meticulously handcrafted all with eco-friendly vegetable tanning to ensure durability and longevity. Each pair is designed to be easily repaired and resoled, allowing them to withstand the test of time and reducing waste. By choosing Fiorentini + Baker, you are not only investing in timeless style but also in the future of our planet.
Our commitment to sustainability extends beyond our products. Fiorentini + Baker has proudly partnered with Trees for Cities, a pioneering organisation dedicated to transforming urban spaces through tree planting and natural diversification. ‘Trees For Cities’ is the only charity working on both a national and international scale to create greener, healthier urban environments. Their work is instrumental in improving the quality of life in cities, bringing nature back to urban areas while extracting carbon from the air and fostering a sense of community.
Together with Trees for Cities, we have launched several campaigns that engage the Fiorentini + Baker community in this vital cause. Our shared mission is to enhance urban biodiversity and create greener cities. Trees for Cities collaborates closely with local communities to bring about lasting change through urban tree planting, revitalising forgotten spaces, and inspiring people of all ages to participate in growing, foraging, and eating healthy food. This collaboration is a natural extension of our brand values, reflecting our dedication to craftsmanship, heritage, and sustainability.
One of the most remarkable aspects of Trees for Cities' work is their dedication to community involvement. By empowering local residents to participate in greening their neighbourhoods, they foster a sense of ownership and pride in the environment. This inclusive approach ensures that everyone, from children to older generations, benefits from healthier, more vibrant urban spaces. By engaging communities, Trees For Cities not only plants trees but also cultivates a culture of environmental stewardship that can be passed down through generations.
Fiorentini + Baker’s partnership with Trees for Cities is a cornerstone of our broader sustainability strategy. We continuously seek innovative ways to reduce our environmental footprint, from sourcing eco-friendly materials to adopting energy-efficient production processes. Our unwavering commitment to environmental responsibility guides every step we take. This dedication is reflected in our product range, where each item is designed with longevity in mind, ensuring that our customers can enjoy their Fiorentini + Baker footwear for many years.
Raising awareness about sustainability in fashion is another key focus for us. We educate our customers on the environmental impact of their choices and encourage them to select durable, repairable footwear. By promoting thoughtful fashion consumption, we hope to inspire a collective movement towards positive environmental change. We believe that informed consumers are empowered consumers, capable of making choices that support sustainable practices and reduce waste.
Our sustainability efforts are not limited to product design and community partnerships. At Fiorentini + Baker, we also prioritise ethical production practices. We work with skilled artisans who share our commitment to quality and sustainability. By maintaining close relationships with our suppliers and craftsmen, we ensure that our products are made with care and respect for both people and the planet. This approach not only supports sustainable practices but also preserves the traditional craftsmanship that defines our brand.
Looking ahead, we are excited about the future of our collaboration with Trees for Cities and the potential for further partnerships that align with our environmental values. By working together, we believe we can make a significant impact in the fight against climate change and environmental degradation. Our journey towards a greener future is ongoing, and we remain dedicated to evolving and improving our practices to safeguard the planet for future generations.
Fiorentini + Baker is more than just a brand of high-quality, artisanal leather footwear and accessories; we are a community that deeply cares about the world we live in. We invite you to join us on this journey by making conscious choices and supporting initiatives that promote sustainability. Together, we can step into a greener future, one pair of eco-friendly shoes at a time.
By choosing Fiorentini + Baker, you are not only investing in premium, handcrafted footwear but also supporting a brand that prioritises environmental responsibility. Our boots and shoes are more than fashion statements; they are commitments to a more sustainable world. Let’s take steps towards a more sustainable world, knowing that every choice we make has the power to create lasting positive change.
Made in Italy. Made to last.