East London

49 Rivington Street, London
Ph +44.0207.7399248
49@fiorentini-baker.com

The East London store launched in October 2012, located in a quirky red-brick building, a former button factory, which dates back to 1860 and was also used as a recording studio and strip club before the arrival of F+B. It is in the vibrant East End location of London’s Shoreditch, a district known for its hip art galleries, bars, clubs and shops. The store has been decorated in quintessential F+B style under the eclectic guidance of Deborah. The shop floor has been painted with a two-coloured rhombic pattern, vintage lamps adorn the ceiling, and unique display stands and furniture create the warm, welcoming atmosphere that features in all F+B premises.